CALL TO ORDER
Chairman Tim Edes called the meeting to order at 10:00 AM at the Brandli home, 2106 9th Ave., Oakland.
Board Members Present: David Brace, Tim Edes, Mikki Feeney, Jessica Furui, Steve Goldfield, Dave Gooding, Mark Hogan, Jim Ingram, Maria Nadauld, Larry Phegley, Geoffrey Sargent
Board Members Absent: none
Officers and Coordinators Present: Darby Brandli, Colleen Hogan, Carl Pagter
SETTING OF THE AGENDA
The agenda was approved with three changes.
APPROVAL OF THE JANUARY BOARD MEETING MINUTES
The minutes of the January 14, 2017 were approved as written.
PERSONS DESIRING TO ADDRESS THE BOARD ON UNAGENDIZED ITEMS
FDF 5 Year Plan Committee Update:
The board reviewed the committee’s recommendations to update and revitalize the CBA brand, create and implement an effective marketing strategy, and increase the FDF user experience. They agreed to look at logo redesign as a first step in a potential branding update.
FDF Website and Facebook Update:
Analytics of the http://fathersdayfestival.com/ website were presented and reviewed. In a one month period, the site had 1,050 visitors, 20% of whom were repeat visitors. So far 150 people have signed up for the online mailing list and one organization has signed on as a sponsor. Two Facebook pages have been created: https://www.facebook.com/cbafathersdayfestival/ and https://www.facebook.com/cbaoldtime/.
The board went over suggested changes to Article III of the CBA bylaws as part of an overall update and review. Directors agreed to wait until the entire update is complete before formally accepting the changes. Members will vote on the changes in October.
KVMR-FM Radio Broadcast at FDF:
The agreement with KVMR-FM radio has been reviewed. The board agreed that a lot of work goes into producing the festival broadcast and the number of comps requested is reasonable considering the number of shifts that must be covered by their staff. The CBA may want to partner with KVMR on a streaming project in the future.
Agent Donation Conflict of Interest:
It was agreed that any booking agent who wishes to contribute to the CBA Showcase Suite at IBMA should do so through the tip jar at the event, not ahead of time, so that it does not appear that their contribution has any influence on band selection.
Nevada County Fairground Meeting:
The FDF Festival Director is in the process of negotiating a new contract with the Fairgrounds. He was advised to look at a potential multi-year agreement. The Fairgrounds wants to give up control of the daytime parking on Saturday and offered it to the CBA as a potential revenue stream. It would require the CBA to come up with a coordinator and additional volunteers.
Shubb Capo is the first sponsor to sign up through the new FDF website. They will also have a booth at the event.
Good Morning Sacramento:
The board agreed to support efforts to promote the Fathers’ Day Festival on Good Morning Sacramento in April.
2017 Old Time Campout Budget:
The budget for the Old Time Campout was approved.
Sponsorship and Raffle Instruments:
Santa Cruz Guitar Company will donate a Tony Rice model guitar for raffle in exchange for the honor of being the Official Guitar of Fathers’ Day Festival 2017.
New Area Activities VPs:
The board approved two new Area Activities VPs to fill recent vacancies:
–Rowan McCallister to replace Bruno Brandli in the East Bay region
–Jim Fissori to replace Amy Sullivan and Kali Nowakowski in the Central Coast region
Executive Committee Report:
ExecCom rep Geoff Sargent reported that there were no discussions or actions taken between meetings.
Membership Coordinator Larry Phegley stated that membership is starting to rise again as we approach the June festival. The current number is 2638. In the past five years, membership has fluctuated between 2400 and 2700. We are not actually experiencing a huge decline in membership as recently assumed.
Treasurer Valerie Cornejo was not present at the meeting but emailed the financial reports ahead of time. There were no questions.
Music Camp Report:
Music Camp Liaison Geoff Sargent reported that he is working with the Music Camp Directors on a new contract. They are having some trouble with the TIX registration system for Music Camp.
Youth Program Report:
Youth Program Coordinator Darby Brandli reported the following:
• There are 11 applicants for IBMA Kids On Bluegrass. The committee will select four applicants by 3/1/17.
• So far $5,874 has been raised for the Scholarship Fund. The goal is $6,000.
• Youth Academy registration opens Feb.15. It is expected to fill very quickly.
• Jim Duber is taking over design and maintenance of the youth program website http://cbayouthprogram.com/.
Area Activities VP Reports:
Larry Phegley (South Bay/Monterey Bay): Yonder Mountain String Band will be appearing at the Golden State Theater in Monterey on 3/30. This is not a CBA event but he hopes to have a CBA table there.
Mark Hogan (North Bay): Things are shaping up for the 17th Annual Sonoma County Bluegrass & Folk Festival on 3/11/2017. This will Mark’s last year coordinating the event and also his last year directing the Cloverdale Old Time Fiddle Festival.
President Darby Brandli had no additional items to discuss.
Chair Tim Edes reported that presales have already closed for Night at the Grange. Over 150 people will attend this event. He thanked everyone for the work they’ve done in their respective areas: FDF Planning Committee, FDF website and Facebook page, bylaws review, etc.
CONFIRM TIME AND PLACE FOR THE NEXT BOARD MEETING
Next meeting is set for 11:00 AM on Sunday March 12 at Lagunitas Brewery in Petaluma.
Meeting adjourned at 1:10 p.m.